Careers at ClearChoice

Join the ClearChoice Chicago Team

Director of Integrated Media — Chicago

Location

Chicago, IL

Type

Full Time

Department

Marketing

Experience

Experienced

Company Overview

ClearChoice Dental Implant Centers are a national network of dental implant centers founded in 2005 to provide innovative dental implant care to patients across the United States. ClearChoice has experienced strong growth over the years and today is a leader in the United States in providing dental implant treatments.  Driven by a collective desire to improve the lives of  prospective patients, ClearChoice helps people reclaim their health, smile and confidence. Beyond restoring teeth, this is about people getting their lives back.  This mission-focused work has enabled the ClearChoice network to achieve four straight years of double-digit  growth, yet we’ve only reached a small portion of the population who could benefit from ClearChoice services.  ClearChoice Management Services, LLC (CCMS) provides administrative practice management services to the ClearChoice network.  

We are searching for individuals who can help us continue pursuing our goal of reaching prospective patients and helping to transform their lives.   When you join ClearChoice, you are joining a team of individuals with passion, conviction, and integrity whose mission is to be the Platform of Hope for those in need of our services. Come help us write the next chapter of our story!

Role Summary

This newly created position, Director of Integrated Media, will be a key marketing leader in a high growth, PE backed company.  This is a senior role in the marketing organization and will have significant exposure to Executive Leaders.  This role will be responsible for developing long-term, creative and innovative integrated media strategy that builds awareness, traffic and conversion to support the significant YOY growth of the business. He/She will be working alongside a high-performing cross functional team to create innovative media plans, budgets and KPIs that accelerate growth across channels.

 

This role requires a strategic problem solver, with a high degree of business acumen, to effectively manage a nine-figure media budget across all media channels.  He/She will set critical and ambitious objectives for growth while ensuring effective execution through data-driven decision making, continuous improvement and change management.  Must have experience effectively leading, influencing and developing teams. 

Duties & Responsibilities:

  • Oversees media buying strategy, campaign creation, optimization, and rigorous testing strategy for full-funnel, multi-platform marketing strategies aligned to business priorities to achieve KPI targets.
  • Works directly with leadership team to define marketing strategies and activities and ensure they are integrated with other parts of the business and align with corporate objectives.
  • Develop and drive lead growth strategy via paid media channels ensuring repeatable and scalable results.
  • Lead and direct an internal team along with external agency partners.
  • Lead oversight of all aspects of media investment: budget management & reporting, invoice & billing reconciliation, etc.
  • Drive continuous optimization of the marketing plan in reaction to business performance.
  • Institute rigor to test/learn capabilities across media channels.
  • Improve data and analytic capabilities through improved targeting, measurement, mar-tech/ad tech tools and process improvements to drive incremental growth.
  • Focus on audience management/data capabilities to effectively drive full funnel marketing – adoption of GA 360, Facebook AA, etc.

 

Qualifications:

  • 15+ years of performance and mass media experience.
  • Prior experience successfully leading and inspiring diverse teams.
  • Execution-driven, growth-oriented, customer-centric ownership mindset to drive performance against agreed KPIs.
  • Hands-on comms planning and/or media planning experience, including familiarity with all media channels and planning/buying methodologies.
  • In-depth understanding of planning, buying and measuring all media types, including National TV, DRTV, SEM, Social, OTT/CTV, etc.
  • Development of measurement frameworks and experience with attribution models/other testing methods.
  • Relentless focus on data-driven decision making; ability to use data to influence others and inspire action.
  • Strong knowledge of Martech, Ad tech and self-service platforms available in the marketplace.
  • Experience planning, implementing and reporting on A/B testing programs and customer segmentation optimizations

Compensation and Benefits:

In addition to your base compensation, depending on position, you may be eligible for a quarterly or annual bonus (potential bonuses are merit based). Medical Insurance Coverage, Dental Insurance Coverage, Vision Insurance Coverage, Retirement Plan (401K) options are provided as an additional benefit of employment with ClearChoice.

EOE

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